Net Promoter Score Tableau Dashboard Example

Knowing how loyal and satisfied customers are with your products and services can provide valuable information to all levels of management within an organization. This can be measured with a one-question survey asking, “On a scale from 0 to 10, how likely are you to recommend this product to a friend or colleague”. 

This metric is called a Net Promoter Score (NPS) and, in aggregate, ranges from -100 to 100. It can provide an indicator as to the potential need to improve on those products, services, etc., with the end goal of increasing customer satisfaction and loyalty. 

Who Is This Dashboard For?

This dashboard is designed for business leaders looking to view the NPS of 6 company products quickly and at a high level. It is meant to be delivered via email subscription to users’ inboxes to eliminate the friction of navigating to Tableau Server for users with limited time.

With a glance at their email, end users will know how products are being scored amongst customers. These insights deliver timely results and confident data-driven decisions to improve customer satisfaction and thus loyalty. 

What You Can Accomplish With Dashboard

This dashboard was built to fit appropriately in the body of an email if it is sent out via a Tableau Server or Tableau Online subscription. Without clicking on it you can quickly glean the following information: 

  • Current NPS score of each product
  • If the product is meeting the designated company goal
  • Change in score from 1 year ago
  • Score trend over the past 12 months 
  • Current response rate

If the end-user wants, they can click on the image in the email for additional interactivity and information. Clicking directly on the image will take the user directly to the workbook in Tableau Server. This can be particularly helpful for users in leadership roles with limited time to navigate through many layers of projects. 

Here, they can see the following additional information: 

  • Response rate to surveys over time
  • Top and bottom comments from customers 
  • Ability to change company goal


We hope you found this dashboard useful in your pursuit to better disseminate your Net Promoter Scores to a wider audience within your organization. If you are interested in setting up email subscriptions, check out this step-by-step tutorial on how to accomplish this and thoughtful tips when doing so. 

If you have any questions, need help, or are interested in having a team of Tableau experts design dashboards for you, feel free to reach out! 

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