Customer Data Platform Accelerator

Ingesting, modeling,
& activating customer data

Why invest in CDP?

Customer data activation, commonly named Customer 360, drives customer-centric business value from your data platform. This enables better data-driven decision-making for both technical and non-technical users through access to a unified platform.

A modern Customer Data Platform gives customer-centric companies a single source of truth where digital customer data ultimately enables a more personalized and engaging customer experience.

Our Approach

How Can phData Help?

Through our experience helping customers achieve success, phData has developed a deployment pattern and a set of automation to optimize delivering modern customer data platforms.

Composable Customer Data Platform

A Composable Customer Data Platform is a set of integrated tools performing the same functions as a pre-packaged customer data platform software solution. This approach works better for larger enterprises with higher data platform maturity and complex ingestion, transformation, and integration needs.

phData helps clients implement an
effective customer 360 platform with partners

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Snowflake

Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.

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Fivetran

Integrations built for analysts — Fivetran’s fully automated connectors sync data from cloud applications, databases, event logs and more into your data warehouse.

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Hightouch

Hightouch makes it easy to collect, prepare, and sync your data into any ad platform, CRM, email tool and more.

Common Data Model

Create unified customer records

Case Study

Successful CDP Engineering at a Large Software Company

Customer Profile

Industry

Software & Technology

Headcount

70,000+

Datasets Integrated

Accounts & Contacts

Multi-Touch Attribution

Customer's Challenge

The client’s analytics team was tasked with building a case for implementing an integrated, unified view of their accounts & contacts data.

phData's Solution

Building a foundation of trust starts with a digital transformation strategy.

phData implemented a multi-modal discovery plan to gather information, pain points, and use cases surrounding the current state. With insights gleaned, the team produced detailed current state documentation, including process diagrams, use cases, and data dictionaries.

Results

phData built a single source of truth for contact data and delivered the analytics team more time to devote to more valuable activities.

Take the next step
with phData.

Learn more about our Customer Data Platform solution.

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