Sanam Zahedi | November 2, 2022
This Twitter Ads Tableau Dashboard example illustrates the engagement and effectiveness of Twitter’s digital ad campaigns. To better understand campaign performance, users can see significant trends and KPIs related to engagement, conversion, and cost.
Insights from this Tableau dashboard can be used to improve Twitter’s ongoing campaign strategy by optimizing resource allocation and maximizing engagement.
This dashboard is meant for marketing managers and executives interested in optimizing their digital marketing strategy. Ultimately, this dashboard can help marketing teams easily identify opportunities to maximize engagement while considering cost impact.
The Overview tab is meant to give the user a high-level look into critical KPIs and overall performance during the specified time period.
2. Campaign Deep Dive:
The Campaign Deep Dive tab offers a granular view of the performance metrics and trends from the perspective of each individual campaign. This tab is meant to help the user understand which campaigns drive the most engagement with cost efficiency in mind.
This dashboard is powered by the Snowflake Data Cloud. Learn more about Snowflake’s offerings here.
We hope you found this Twitter Ads Tableau Dashboard useful as a tool in your journey to optimize your digital marketing strategy by driving engagement and implementing an efficient investment strategy. Have dashboard design questions? Our team of Tableau experts is here to help.
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