Getting household data for customers can be an expensive and time-consuming experience. Most companies rely on third-party service providers to get this data, and they typically send the client’s information to do so, generating possible security issues.
By using Alteryx and the Experian dataset, phData’s team was able to enrich the dataset for customers’ accounts by adding household information. Additionally, by having a fuzzy match applied to the customers’ names, the workflow was able to generate more reliable results by removing duplicate names and concatenating data for customers in the same household.
This automation helped considerably with regulatory obligations, as the workflow was well-documented and easy to understand. This also enabled the company to perform more robust data analysis, including checking the Churn of clients in the same house.
With an annual savings of 70K, the regional bank invested more in Alteryx licenses to promote its usage to other employees.
phData’s wide range of expertise on self-service analytic platforms initially attracted the client but the case was strengthened tenfold when phData’s expert Alteryx artisans offered to deliver a solution within the required parameters with the already purchased resources
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