3-2-1 GO

AI in production.
Deployed in four weeks.

3 refined use cases.
2 functional prototypes.
1 MVP deployed to real users.

One 4-week sprint. Guaranteed outcomes.

Anthropic Preferred Partner · Snowflake Elite Partner · 7× Snowflake Partner of the Year · AWS Premier Tier Partner

3.5 days

Business days to first working prototype

95×

Maximum client ROI documented

4 wks

From kickoff to deployed MVP

$16M

Estimated LTV unlocked, single engagement

What's broken

AI is moving fast. Most enterprises are stuck.

Deploying AI tools is the easy part. Getting them to change how work happens is a different problem entirely.

Tools ≠ Transformation

Legacy roles don’t evolve by handing them a chatbot.

One bet at a time

Picking one use case at a time is too narrow, too slow, and too dependent on guessing right.

Uneven adoption

Power users excel while everyone else falls behind.

how we fix it

3-2-1 GO: Forward deployed engineering

phData embeds a forward deployed engineering (FDE) team directly in your environment. They bring phData Forgeâ„¢, a library of pre-built accelerators, and our 3-2-1 GO methodology to every engagement.

3

Refined use cases

Our Catalyst Assessment Framework analyzes your business, competitors, and workflows to identify and prioritize opportunities.

2

Functional prototypes

Working software built in days per prototype using Claude Code. You get real evidence before you commit to production.

1

MVP in production

The prototype with the strongest business case ships as an AI in production MVP, deployed to real users, with measurable outcomes.

See it in action

This is what AI use case discovery looks like

The Catalyst Assessment Framework surfaces your top opportunities in a structured, interactive experience. 

Browse and select from a prioritized portfolio of AI use cases, ranked by impact, effort, and fit for your business.

How it works

From kickoff to deployed AI in four weeks

01

Discover

Our Catalyst engineer runs an Assessment Framework. See a prioritized portfolio of use cases in 48 hours.

02

Refine

We validate and refine the top candidates with your team. You choose three to advance.

03

Prototype

Our Vector engineer builds two functional prototypes using Claude Code. Each ships in 1-2 days. You see evidence before committing.

04

Deploy

The winning prototype gets built to production and deployed to your users. KPIs are set and ownership is handed off.

phData FDE + Intelligence Platform

The system compounds from delivered use cases

FDE teams deliver immediate outcomes while building your platform through reusable patterns.

IT gets

Governance & TCO

Unified platform, repeatable patterns, controlled spend. Minimized shadow IT and point-tool sprawl.

The flywheel effect

Compounding value

Every use case makes the next one cheaper and faster. The platform radiates out to the business.

Business gets

Fast outcomes

Use cases shipped in weeks, not quarters. No waiting on a platform build to get to value.

Capabilities
Intelligence Platform
Governance
Data
Knowledge
Intelligence
Interface
Infrastructure & Ops
Capabilities accrete with every use case
Sales
Account plan agent
Outreach drafter
Deal brief copilot
Marketing
Campaign review builder
Asset review agent
Segment generator
Finance
Invoice agent
Expense audit monitor
Quarter close copilot
Blueprint

Building the enterprise Intelligence Platform

Get the reference architecture, layer-by-layer capability map, and the delivery playbook phData uses to take Intelligence Platforms from first sprint to production scale. Includes governance & AI guardrail patterns.

Why 3-2-1 Go Works

Built to de-risk AI delivery

10×

engineering velocity

AI-enabled engineers using phData Forge and CoCo iterate directly with business users. Functional prototypes ship in 1-2 days, versus the 2-4 weeks typical of traditional delivery teams.

Evidence

before commitment

Two working prototypes give leadership concrete proof before committing to AI in production. Clients take more ambitious AI bets because each decision is backed by working software.

Customer stories

What 3-2-1 GO looks like in practice

Life sciences · $8M-$16M LTV

Clinical trial protocol automation

Converting a paper protocol to Veeva EDC was the last manual blocker before a clinical trial could start. Five Excel macros and multiple handoffs were replaced with a single guided web application that cut the process from 20 business days to two.

Education · K-12

Student engagement platform

The team shaped the daily experience of over 200,000 students. Deliverables included assignment recommendations, a Year Wrapped engagement feature, student funneling to tutoring platforms, and agentic workflow optimizations across departments, all within a single FDE engagement.

Sales Intelligence · 3.5 days to prototype

Sales conversation analytics

A working prototype in 3.5 business days that answers the questions that close deals: what objections precede failed bookings, which transfer triggers yield the highest close rates, and where leads drop out of the scheduling flow.

Industrial · Document Intelligence

Automated P&ID data extraction and classification

phData built an AI-powered framework to extract and classify data from complex piping and instrumentation diagrams, replacing hours of manual review. Service offering cost dropped 25%, and the higher accuracy became a competitive selling point that closed more contracts.

Workshop

Map your AI strategy

phData’s AI Strategy Workshop gives your leadership team a working roadmap in a single session. Start your journey grounded in your data environment, your business priorities, and the competitive realities of your industry.

ai strategy workshop

Frequently asked questions

The Catalyst Assessment Framework is phData’s proprietary methodology for AI use case prioritization and discovery. It analyzes your business context and workflows to output a prioritized portfolio of opportunities, compressing months of consulting discovery into just 48 hours.

With the phData Forward Deployed Engineering model, the path from kickoff to a production MVP runs in four weeks, which includes using the Catalyst Assessment Framework and stakeholder alignment. Functional prototypes ship in 1-2 days using Claude Code, ensuring rapid enterprise AI deployment services.

Unlike other consultancies that only deliver a report, 3-2-1 Go delivers working software in the same engagement, taking a use case from an idea to an AI in production MVP in four weeks. A two-person Forward Deployed Engineering (FDE) pod uses the Catalyst Assessment Framework to rapidly identify and rank use cases and builds functional prototypes in 1-2 days.

Discover your AI use cases fast

Get AI in production

Tell us about your business and a phData engineer will run the Catalyst Assessment Framework, identifying the highest-impact opportunities before you commit.

 

  • 1:1 with an engineer
  • See your prioritized AI use cases in 48 hours
  • No commitment required